How Cell Phone Companies Take Advantage Of Seniors

Cell phone experts David and David explain how the wireless carrier GreatCall uses marketing to sell mediocre phones and plans to seniors. When we sat down to initially review GreatCall, we were surprised by how expensive the plans are and how bad the selection of phones is, especially when compared to major US wireless carriers.

GreatCall's advertising also reinforces negative stereotypes about seniors and technology, going so far as to use some not so subtle symbolism.

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