When it comes down to it you will find it takes brass balls to sell for the long term. One of the reasons salespeople fail is they dont realize is tough buyers are part of the sales game. Part of sales basics mastery is learning how to deal with difficult buyers in a sales presentation. As far as sales strategies and tactics go you must be prepared for keeping momentum in sales presentations. Tough buyers are in all industries and must be learned how to deal with. If you want to learn how to sell more and how to close more sales you must get over having to work with tough people. It does take balls to sell or aggression to close a deal but it must be used the right way. You can create your own sales sabotage by being too aggressive with tough buyers. If you want to become a sales expert you must be willing to work with this type of buyer. Most sales advice will tell you to discount and price match to close the deal. This is beyond an important lesson.
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sales expert Scott Sylvan Bell
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