Bill Hartzer of Hartzer Consulting speaks with Igor Mateski of Web Max Formance about lead generation, SEO, and content. We talk about creating content that uses the Kubler-Ross Trauma Recovery Process (Denial, Anger, Bargaining, Depression, Acceptance, aka DABDA); and a PASTA (problem, agitation, story/solution, transformation, action) text structure.
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Bill Hartzer of Hartzer Consulting speaks with Igor Mateski of Web Max Formance about lead generation, SEO, and content. We talk about creating content that uses the Kubler-Ross Trauma Recovery Process (Denial, Anger, Bargaining, Depression, Acceptance, aka DABDA); and a PASTA (problem, agitation, story/solution, transformation, action) text structure.
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