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For any copyright, please send me a message. Last summer in a Shanghai venue, Prada unveiled their spring 2020 menswear line, the first to feature a sustainable reimagining of their classic nylon fabric. While models walked the runway in shorts, vests, and trench coats, Miuccia Prada’s voice rang out, reciting some lines from the band Frankie Goes to Hollywood’s best-known album, Welcome to the Pleasuredome. It’s a classic Prada move, mixing cheeky cultural references with craftsmanship and story. In any show with as many ideas as it has garments, some small details are bound to get lost, and one small accessory from the collection went largely unnoticed: a bolo tie that featured the classic enamel Prada logo tucked snugly into a shirt collar. This week, as awards season heats up and brands launch their spring ad campaigns, that bolo tie came back with a vengeance. It started on Sunday, when Nick Jonas walked the red carpet at the Golden Globes in a black silk double-breasted Prada suit, finished off with the tie. He wore it as he presented the award for best TV series, musical or comedy, giving the Prada logo a little bit of attention on prime time. Then, on Friday, Prada announced that Frank Ocean is its new face, sharing an ad that featured a full-body shot of him in one of the louche yet constructed looks that is becoming the brand’s new standard—along with the bolo tie. Ocean makes sense as a representative of the company. He shares the sense of pioneering auteurism that is Prada’s hallmark, and he already has worn the brand to iconic effect. When Ocean attended the Met gala in a nylon Prada anorak, it was the start of a soft revolution. Over the last few years, as the brand resumed its focus on trendy nylon, they put it front and center in the menswear shows. But Ocean’s arrival on the pink carpet, stealth as Weegee with a camera in hand, was a reminder that their nylon isn’t just cool, it can also be elegant. On him, the bolo tie loses all association with the American West. Instead, it’s almost futuristic, like a whole new class of accessory has been born in front of your eyes. Jonas, on the other hand, is a less natural fit for the brand, but there is something right about seeing him pivot to the type of European-meets-New Jersey vibe that his Prada look embodied. Of course the youngest man ever to appear on the cover of Cigar Aficionado magazine would wear an accessory reminiscent of a cowboy. Next to Priyanka Chopra Jonas in a bright pink Cristina Ottaviano dress, the tie is sophisticated yet jovial and a bit tongue-in-cheek. Wearing Prada makes the most serious Jonas seem genuinely funny.Advertisement A Vanity Fair profile of Miuccia Prada in 2019 touched on her desire to play the long game. “Sometimes
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