It is time to stop relying on meaningless metrics (like reach, likes, and impressions) and instead strive to positively affect business performance and measure just how much communication is moving the needle. Panelists: Priya Bates, Neil Griffiths, Ned Lundquist, and Jim Shaffer. Moderator: Shel Holtz
Circle of Fellows #54: The Business Impact of Communication
It is time to stop relying on meaningless metrics (like reach, likes, and impressions) and instead strive to positively affect business performance and measure just how much communication is moving the needle. Panelists: Priya Bates, Neil Griffiths, Ned Lundquist, and Jim Shaffer. Moderator: Shel Holtz
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