What Keywords Should I Use
Hi, Bob here for Dot-techo Web Services.
In this video we’ll be looking at a number of important concepts relating to keyword research and to answer the question, "what keywords should I use."
The concepts to be discussed include:
Understanding online markets are and how they relate to what keywords you should use.
Understanding niches and how they relate to markets and the keywords that you use.
And then we’ll take a closer look into understanding the role of the keywords that you use and why they are so important to getting the the kind of traffic you need to get qualified leads and sales.
When you first start exploring the world of Internet marketing, you’ll often hear people talking about different online markets.
The best definition of a market is that it is a community of people who share a common interest in a particular subject or activity.
Often this community has its own language made up of terms and acronyms that only make sense to other members of the community.
The easiest way to understand this view of a market is to take a look at an example:
The ‘Brides to be market’ is made up of women who are currently planning a wedding.
Their area of interest is of course, weddings.
Some examples of the language that is used by members of this market include:
FH - which is an abbreviation for future husband
FMIL - which stands for future mother in law, and...
MOH - which stands for Maid or Matron of honor
Once you understand this concept of a market as a community with its own internal language, you’ll quickly realize that there are hundreds and thousands of different markets out there waiting to be explored.
Now let’s move on and take a look at the concept of niches.
Within every market you’ll find multiple niches. A niche is a subset of a market that relates to a specific topic.The easiest way to understand the distinction between a market and a niche is to look deeper into our ‘Brides to be’ example.
Members of the ‘Brides to be’ market will be interested in a wide range of topics that relate to weddings.
These include: wedding flowers, wedding rings, wedding photography, bombonieres, reception venues and wedding dresses.
Each of these topics can be thought of as a niche that will be of specific interest to members of the ‘Brides to be’ market.
Now let’s take a look at keywords and how they relate to market niches.
Keywords are the words or phrases that members of a market type into a search engine in order to explore a particular niche.
For example, Sarah and Karen are both members of the ‘Brides to be’ market.
When Sarah sits down at her computer to explore the wedding photography niche, she enters the keyword phrase ‘wedding photo ideas’. Google then returns a list of sites that discuss a variety of different options for wedding photos. When Karen uses Google to explore the wedding photography niche she enters the keyword phrase “cool wedding photos”. She receives a different set of results to Sarah because her keyword phrase has a different focus.
A great way to think of keyword phrases is that each phrase is like a KEY that unlocks a specific door to provide access to a market niche.
In our experience, the key to success online comes from researching your market carefully to identify profitable areas, and then following a proven plan to target specific keywords.
Once you’ve presented your three main ideas and backed each of them up with supporting information, you’re then ready for the third part of your video.
In this video we looked at:
- What online markets are, and defined them as communities of people who share an interest in a particular area and who often have their own internal language.
- We then saw that within each market there are many niches which relate to specific topics of interest to members of a market.
- And finally we discussed the role of keywords and found that they are the keys to unlocking a niche.
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